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Friday, 6 September 2019

How Spotify Is Learning From India to Improve Its Service Worldwide

Having been in India for six months, Spotify has realised the value of signing up with your phone number, and the benefits of language to user on-boarding, recommendation algorithms, and Daily Mixes. (And oh, that BTS and K-pop is huge in India.) Spotify is now applying those lessons globally.

from Meet Patel

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